Privacy
policy

Who are we?

The adasms.ma website is published by:

STE ADA CONSULTING is the data controller for the personal data collected through the AdaSMS platform, in accordance with law no. 09-08 on the protection of individuals with regard to the processing of personal data, promulgated by Dahir no. 1-09-15 of 18 Safar 1430 (18 February 2009).

Processing notified to the CNDP. Decision no. D-DMP-1251-2026 of 16/06/2026. Download the decision (PDF).

Data collected

2.1 Data you provide directly

When you register or submit a contact request through the website form, we collect:

• First and last name
• Professional email address
• Phone number
• Industry and estimated SMS volume
• Description of your business

This data is used to create and manage your customer account, contact you, prepare your quotes and invoices, and provide technical support.

2.2 Technical data collected automatically

As you browse adasms.ma, we collect:

• IP address, browser type and version
• Pages viewed and visit duration
• Cookie data (see section 7)

This data is used solely for statistical purposes and to improve the user experience.

2.3 SMS routing data (technical logs)

When you use our services via the API or the interface, we automatically record:

• The message identifier and the sending timestamp
• The recipient's phone number transmitted by the customer
• The destination network and the sending status (accepted by the operator or failed)

Purposes and legal bases

Retention periods

Once these periods expire, your data is deleted or irreversibly anonymised.

Data hosting and security

We implement the following security measures:

• Encryption of all communications (HTTPS / TLS)
• Access control through authentication and role management
• Access logging and security alerts
• Regular automatic backups
• Hosting in a secure datacenter (Inwi, Morocco)
• Confidentiality clauses in all supplier contracts

Data sharing

Your data is never sold to third parties and is not disclosed for advertising purposes. It may be shared only in the following cases:

• Platform hosting (app.adasms.ma): dedicated VM in a national datacenter in Morocco — customer and billing data only
• Showcase website hosting (adasms.ma): ANRT-accredited web host, Morocco
• Moroccan national telecommunications operators, for the sole purpose of technically routing the SMS — the data does not leave Moroccan territory
• Anti-bot protection (Cloudflare): processing internationally to protect login and registration on the platform (app.adasms.ma) — with no access to your account data
• Audience analysis tool (Google Analytics): processing in the United States, only if you accept analytics cookies in the consent banner — browsing data only (pages visited, duration)
• Legal obligations: upon request from duly authorised competent Moroccan authorities

Cookies

The adasms.ma website uses cookies in the following categories:

Transfer outside Morocco: If analytics cookies are accepted, Google Analytics processes browsing data (pages visited, duration) on servers located outside Morocco (United States). This processing takes place only if you click "Accept" in the consent banner.

You can accept or refuse non-essential cookies through the consent banner shown on your first visit, or configure your browser to block them.

Your rights

In accordance with articles 7 and 8 of law no. 09-08, you have the following rights over your data:

• Right of access — obtain a copy of the data we hold about you
• Right to rectification — have inaccurate or incomplete data corrected
• Right to object — object to the processing of your data on legitimate grounds
• Right to erasure — request the deletion of your data in the cases provided for by law

Changes to this policy

We reserve the right to amend this policy at any time. In the event of a substantial change, you will be informed by email or by a notice visible on the platform. The date of the last update is shown at the top of this document.

See also our Terms of Use →