Frequently asked questions about AdaSMS

AdaSMS operates on a prepaid credit basis, with no commitment. The price per SMS depends on volume: 0.49 MAD excl. VAT (Starter, fewer than 10,000 SMS/month), 0.35 MAD excl. VAT (Business, 10,000 to 99,999 SMS/month), 0.30 MAD excl. VAT (Enterprise, 100,000+ SMS/month). See the full pricing.

No, reloadable credit has no expiry date. You pay for what you consume, at your own pace.

The change of tier applies automatically from the volume reached within the month, with no retroactive effect on SMS already sent.

Yes, bank transfer is an accepted payment method, with upload of the proof of payment and validation within 24 business hours.

Every new account receives 10 free SMS after verifying its email address and activating the account.

1 SMS = 160 characters in the standard alphabet (common accented characters é, è, à are included). If the message contains Arabic or certain special characters (ê, â, ô, ç, emojis…), the limit drops to 70 characters per segment.

Beyond these limits, the message is split into concatenated segments of 153 characters (or 67 in Unicode), each billed separately at your tier's rate.

Example: a 180-character message in the standard alphabet = 2 segments (153 + 27), billed × 2.

The dashboard automatically displays the number of segments before sending and can replace special characters to stay in standard mode.

Yes. AdaSMS hosts its data in Morocco and complies with CNDP obligations, allowing sensitive data (healthcare, finance) to be processed in accordance with Moroccan law. Decision no. D-DMP-1251-2026 of 16/06/2026 — CNDP decision (PDF).

In Morocco, on a dedicated local infrastructure. Customer and billing data stays on Moroccan territory. If analytics cookies are accepted, Google Analytics may process browsing data outside Morocco.

No — promotional SMS require consent in accordance with law 09-08. Transactional SMS (OTP, confirmations relating to a service already subscribed to) are not subject to this constraint. Our team can support you on this point.

A personalised sender name (instead of a short number), which displays your company name in your recipients' SMS inbox. This strengthens trust and brand recognition. See the Sender ID pricing.

900 MAD excl. VAT per year and per identifier, with a 12-month commitment required by the operators. Validation time: 5 to 14 business days (including operator validation). Use of a Sender ID remains subject to validation by AdaSMS and the operators.