The pricing, payment and liability conditions applicable to the use of the AdaSMS.ma services by professionals and businesses.
Version of 1 November 2026
These Terms of Sale (hereinafter the "Terms") govern the contractual relationship between STE ADA CONSULTING SARL AU (hereinafter "AdaSMS" or "the Provider"), publisher of the AdaSMS.ma platform, and any natural or legal person subscribing to its services (hereinafter "the Customer").
Any order, subscription or use of the AdaSMS services implies full and unreserved acceptance of these Terms. They prevail over any other document of the Customer, unless expressly agreed in writing by the Provider.
AdaSMS reserves the right to amend these Terms at any time. The applicable version is the one in force on the date of the order.
STE ADA CONSULTING SARL AU
Registered office: APPT RDC BLOC 12 N°30, HAY IHCHACH — 80000 Agadir, Morocco
Trade register (RC): 68409 (Agadir Commercial Court) · ICE: 003925321000085 · Tax ID (IF): 01085466
Email: info@adasms.ma · Phone: +212 660 641 662
AdaSMS provides the Customer with a platform for sending professional SMS messages (transactional messages, notifications, campaigns, verification codes) through a web interface and/or an API, destined for the networks of mobile telephony operators.
The service is based on a prepaid credit model: the Customer tops up their balance, then consumes that balance as they send, according to the pricing in force.
AdaSMS may develop the features of the platform. Certain features announced as "coming soon" are not guaranteed by any given date.
The Customer creates an account by providing accurate, complete and up-to-date information, in particular their company name, their common company identifier (ICE) and their billing details. The Customer is responsible for keeping their credentials confidential and for any activity carried out from their account.
AdaSMS reserves the right to refuse, suspend or close an account in the event of incorrect information, fraudulent use, failure to comply with these Terms or with applicable regulations.
Prices are stated excluding tax and denominated in Moroccan dirhams (MAD). Value added tax (VAT) at the rate in force (20%) applies when the credit is topped up.
The unit price of an SMS depends on the pricing tier assigned to the Customer's account, determined by their volume. AdaSMS may change its price list; changes do not apply to credit already purchased.
Billing is carried out per segment. An SMS in the standard alphabet (common accented characters é, è, à included) covers up to 160 characters per segment; if the message contains Arabic or certain special characters (ê, â, ô, ç, emojis…), the limit is 70 characters per segment. When a message exceeds these limits, it is split into concatenated segments of 153 characters (or 67 in Unicode), each billed separately at the rate of the Customer's active tier. The AdaSMS dashboard displays the number of segments before sending and offers, where applicable, automatic replacement of special characters.
A minimum top-up amount may be required. Prepaid credit is usable with no expiry date, unless stated otherwise.
The Customer tops up their credit using the payment methods offered on the platform (in particular bank transfer, and any other method subsequently made available). For payment by bank transfer, the credit is activated after AdaSMS receives and validates the proof of payment.
An invoice compliant with Moroccan regulations (ICE details, VAT, sequential numbering) is issued for each top-up. The tax model applied is as follows: the amount excluding tax is credited to the Customer's balance and VAT is settled at the time of the top-up.
The Customer acknowledges and accepts that consumption is deducted on submission of the message to the operators, in line with the practices of telecommunications operators. An SMS validly submitted is deducted from the balance, whether or not it is actually delivered to the recipient for reasons beyond AdaSMS's control (see Article 8).
AdaSMS applies a refund policy based on the cause of a sending failure:
Prepaid credit is not refundable in cash, except where required by law. Any credit notes take the form of credit returned to the Customer's balance.
Key point. AdaSMS undertakes to transmit the Customer's messages to the telecommunications operators as promptly as possible. AdaSMS is bound by an obligation of means, not of result, as regards the final delivery of messages.
Actual delivery of an SMS to the recipient depends on factors beyond AdaSMS's control, in particular:
The Customer is solely responsible for the accuracy of the destination numbers they provide. AdaSMS cannot be held liable for the non-delivery of a message resulting from an invalid or non-existent number, or from a failure of the operator's network.
AdaSMS does not guarantee any specified delivery rate and provides a delivery receipt only to the extent that the operator concerned makes one technically available.
The Customer undertakes to use the service in accordance with the law and with these Terms. In particular, they shall refrain from:
The Customer is solely responsible for the content of the messages they send and for their recipients' data. They indemnify AdaSMS against any third-party claim relating to the content of their sendings or to the use they make of the service.
Use of a personalised sender name (Sender ID) is subject to validation by AdaSMS and the operators. It gives rise to annual fees of 900 MAD excl. VAT per identifier, with a 12-month commitment required by the national operators. The validation time is 5 to 14 business days from submission of the application. The Customer warrants that they hold the rights to the requested sender name. AdaSMS may refuse or revoke a non-compliant Sender ID, without notice.
AdaSMS processes personal data in accordance with law 09-08 on the protection of individuals with regard to the processing of personal data, and hosts the data in Morocco.
In the context of sending messages, the Customer acts as the data controller for their recipients' data, and AdaSMS as the data processor. The Customer warrants that they have obtained the required consents and completed the required formalities with the CNDP where applicable.
Processing notified to the CNDP — Decision no. D-DMP-1251-2026 of 16/06/2026 (download). The AdaSMS privacy policy supplements this article.
AdaSMS endeavours to ensure the availability of the service but does not guarantee uninterrupted operation. Interruptions may occur for maintenance, updates, or for external causes (operator failure, force majeure). AdaSMS cannot be held liable for the consequences of such interruptions.
AdaSMS's liability, should it be engaged, would be limited to the value of the credit consumed corresponding to the messages concerned by the dispute. AdaSMS cannot be held liable for indirect damage (loss of revenue, loss of customers, commercial loss) resulting from the use of, or the inability to use, the service.
AdaSMS may suspend or terminate access to the service in the event of the Customer's breach of these Terms, fraudulent use, or failure to comply with regulations, without prejudice to any remedy. Any remaining prepaid credit balance in the event of termination for the Customer's fault is non-refundable.
Neither party may be held liable for a failure to perform its obligations resulting from an event of force majeure within the meaning of Moroccan law (in particular widespread network failure, disaster, decision of the authorities).
These Terms are governed by Moroccan law. In the event of a dispute, and failing an amicable resolution, jurisdiction is conferred on the competent courts of Agadir, unless a mandatory legal provision states otherwise.
Our team is available to answer any question regarding these Terms.
📍 STE ADA CONSULTING SARL AU — APPT RDC BLOC 12 N°30, HAY IHCHACH, 80000 Agadir, Morocco
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